> But I am talking about Garmin's sales. I know that there are
> one billion Chinese speakers in China, but how many of them
> actually purchase Garmin GPS units? Garmin's market is
> mostly in the US. Of the other non-English speaking countries
> that have a lot of Garmin sales, how many really require native
> language menus? Nikon and Canon sell a lot of cameras with
> multi-menu functions and they all use English on the LCD
> screens. Can you get a Canon D-60 with the menus in
> Norwegian? Since Norwegians get along just fine using English
> in their camera menus, I'm sure they would get along just
> fine having a Garmin GPS base unit in English with an option
> to upgrade the firmware to Norwegian.
>
> RT
Although it's true that most of Garmin's revenue comes from North
America (85 MUSD vs 33 MUSD 1st quarter 2003), I doubt that any
company can afford to neglect a market which contributes $33 millions
in three months??
It's true that they could provide different firmwares, English and
more-than-English (they actually do for the yellow eTrex, but the user
can't choose, since the different programs goes with different
hardware inside). But it would double the number fo firmwares to keep
track of, which probably quadruples the effort they have to put into
that. Seems like a very stupid way to go, according to my experience,
and I'm involved professionally in the same kind of business, although
we don't have that many models of our machines. On the other hand, we
have more customised versions than Garmin has.
By the way, the Canon EOS 10D, for example, allows a selection of
twelve different languages for its display, including Swedish and,
yes, Norwegian.
Anders
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